Title of post: Community Engagement & Audience Development Coordinator
Hours: Part Time 28 hours per week, with occasional evenings and weekends
Salary: £18,000 pro rata based on 40 hour week
Holiday entitlement: 30 days per annum (including public holidays)
Benefits: 30% discount on food/drink in the Alphabetti Bar & complimentary tickets to productions at the venue.
Contract: Initial 1 year contract (with intention to extend) subject to probationary period.
Start: 1st June 2019
All individuals wishing to apply should send a CV and covering letter detailing their suitability for the role via email to: Please use email subject – [applicant name] - [Community Engagement & Audience Development Coordinator]
Closing application date: Thursday 16th May 2019 at 5pm
Interviews to take place on: Wednesday 22nd May 2019
Successful applicant to start on 1st June 2019.
About Alphabetti Theatre
Alphabetti Theatre is an award winning, artist led 75-seater theatre located in the Newcastle upon Tyne city centre. We are a registered charity with an additional trading arm as well as the venue our building consists of: a bar / café space, rehearsal room, prop and costume workshop and 4 artist studios. We are the only dedicated studio theatre in the region. We strive to sustain a socio-economically accessible venue believing that great art should be for everyone not just those who can afford it. Running a unique and progressive ticketing policy, the majority of our tickets are part of our ‘Pay What You Feel’ scheme (meaning that audiences members pay what they are able to afford) the majority of the remaining tickets are £10 or under.
Alphabetti create, produce and programme new original work from across the performing arts. Alphabetti is a safe and welcoming space for the community and provides a platform for artists and audiences to experiment, evolve and discover excellence. We create and present high quality performances that are accessible, relatable and challenging. We operate as a meeting ground, hosting regular community group events and talks, and our bar/café space is a safe space for people to gather. We continue ensure our work makes connections with underrepresented or disadvantaged groups; regularly developing projects and collaborations with these individuals.
The company and venue was founded and built out of necessity in 2012 in response to a lack of opportunities for emerging and early-career artists in the North East; whilst providing a space for non-theatre going audiences to enjoy arts and culture. Embracing a DIY ethos the venue has been built by artists and volunteers our limited resources are focussed on the people that engage with us – audiences and artists. This has led to a removal of the pretentiousness that may be found unintentionally in other arts and culture venues.
On average yearly, we work with 1000 artists; welcome 9000 audience members and hosting a minimum of 240 performances including 2/3 festivals.
Alphabetti welcomes and encourages applications from everyone regardless of their age, sex, race, religion or belief, sexual orientation, gender identity, ethnicity, disability or nationality. This is not a job for the faint-hearted, however it will be extremely rewarding. Alphabetti is about to go through another burst of growth; we want someone who has the capacity to hit the ground running and can grow with us through our next phase.
Thanks to a grant from The Ballinger Charitable Trust, Alphabetti are ecstatic that we are able to continue the role of Community Engagement and Audience Development Coordinator. Our previous CEAD, Olivia Hunt, has been working in the small team at Alphabetti Theatre for the last year and bit. Although all at Alphabetti are sad to see her go, we are extremely proud at what she has achieved and thanks to the skills she has been able to develop in the role, she is now able to move on to start her own company. We look forward to working with her again in the future!
Main duties for the role:
• To create, liaise and implement an audience development/marketing plan for the venue and for visiting artists.
• To target specific groups who currently have low participation with Alphabetti and design and apply ways to better connect with these communities.
• To develop and implement a data collection process/system to sit alongside Alphabetti’s anecdotal data that will support future funding applications, and remain in keeping with Alphabetti ethos and atmosphere.
• To increase Alphabetti engagement with individuals in the NE4 postcode bracket, through community groups.
• To increase Alphabetti average audience capacity by 13%
• To have a 15% increase on our engagement with individuals over the age of 65.
• To have a 15% increase on our engagement with individuals under the age of 20.
• To strengthen the relationships already forged with local community groups.
This role outline is not exhaustive and other duties/responsibilities may be required as appropriate to the successful applicant.
• Excellent marketing campaign experience in social media, print and distribution, advertising, direct mail, e-marketing and new media.
• Experience of managing budgets.
• Excellent written communication and proofreading skills.
• Excellent interpersonal skills, approachable with a positive and enthusiastic attitude.
• Excellent knowledge and experience of working with a range of computer software.
• Organised and efficient in planning, prioritising, managing your own workload and meeting deadlines.
• Experience of monitoring, analysing and evaluating campaigns and projects.
• Experience in working with limited resources.
• An understanding of the wider arts sector.
• An understanding of the region.
• Must like dogs & babies.
• Experience of implementing audience development strategies within the arts sector
• Experience of managing accessible theatre performances
• Experience of working with hard to reach community groups and audiences and success in engaging them with arts activity.
• Experience in working in a small team.
• Experience working in an arts or cultural organisation.