Programming Policy 

Alphabetti Theatre is starting 2021 by making some exciting changes: To Do Less – Better!


The last year has given Alphabetti Theatre chance to reformat its entire programming model, for the benefit of all parties. We are moving away from an artistic revolving door and moving towards stronger and more lasting relationships with every visiting artist and company.


Each 4-week block will focus on one programmed production (with 1 week dark for resetting). At least 2 performances a week will be captioned and/or audio described, with Saturday matinees being relaxed performances. All productions will be a co-production with Alphabetti, and programmed a minimum of eight months in advance.  All performances that take place at Alphabetti will be PAY WHAT YOU FEEL, to further our goal of making great art accessible to everyone, regardless of financial situation.


Each production must rehearse and premiere at Alphabetti. Artists will receive the following:


  • A run of 18 performances

  • A guarantee of £2,700 or 70/30 box office split, whichever is greater.

  • As it is a co-production it means Alphabetti can include the production in their Theatre Tax Relief claim. Alphabetti will advance each company money they can receive due to it being a co-production to invest into the production. All productions must be processed via our Theatre Tax Relief claim (Alphabetti will charge a £250 accountancy fee). The advance will be approximately £3k (minus the accountancy fee) for £20k budgeted production. Each advance will vary from production to production. 

  • Introduction to touring partners outside the region

  • Free rehearsal space

  • Input and Funding Application Support

  • Artistic Support

  • Community Engagement Support

  • Technical Support

  • Audience Development and Marketing support

  • Alphabetti will spend approx. £1,250 on marketing each month - the majority will go towards supporting the main show that month.


The company, themes, and artists of each show will influence a weekend wraparound programme of one-night performance events on Fridays & Saturdays, so that they complement each other.


By this we mean:


  • Music

  • Stand-up Comedy

  • Improv

  • Cabaret nights


We will also have an artist development programme:


  • Reaction work (one company per production)

  • Response writing (one per production)

  • Monthly North East Theatre Creatives Network meetings

  • Quarterly open auditions

  • Directors’ workshops

Thank you all for your submissions. We're currently deciding our debut season (Sept 21 - Sept 22) on this new model. 

03 p.3
04 p.4
01 Changing way we work

Credit:  Adam Goodwin

© 2019 Kerrin Tatman for Alphabetti Theatre

Registered charity no. 1166449

St. James' Boulevard, Newcastle, NE1 4HP

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