Culture Recovery Fund Statement 

We are relieved and ecstatic to a hear that Alphabetti have received funding thanks to the government’s #CultureRecoveryFund (and #HereForCulture).


We like so many in our industry and many others, have suffered significantly as we have had to close to avoid contributing to the spread of COVID-19. Alphabetti Theatre is still a small-scale arts organisation and therefore will always be living on a knife edge, however without this funding Alphabetti Theatre most probably would have closed. Thank-you for the support.


We've been awarded £122k and here's what we plan to do:


  • Cover our monthly overheads for 5 months. Taking us to end of April 2021. This will allow us to focus on how to reopen in a safe way for artist, audiences and participants, without the financial and mental pressure of impending closure.

  • Trial a new Covid-19 safe way of performing (this will be our 2020 Christmas show – to be announced 28th October 2020)

  • Continue our free online programme.

  • Modify our building and our way of working so that staff, artists and audiences feel safe and welcome when we reopen


This virus has highlighted the vast inequalities within our society – with this funding we commit to ensure that we challenge those imbalances. We will continue to be a socioeconomically accessible theatre and also a more accessible space for those with additional needs. We will strive to make not just Newcastle upon Tyne but the world a better place. We commit to educating, challenging, warming and entertaining people’s hearts, minds and souls. And when we think something is wrong, we will rebel against it with our work. 


Ali Pritchard, Artistic / Executive Director of Alphabetti Theatre, said:


“We are incredibly appreciative of the generous support that we have received from the Culture Recovery Fund. This award will make a huge contribution to the help us whether this pandemic, whilst continuing to provide high quality art for everyone no matter their bank balance. Before Covid-19 we were averaging 300 performances a year, working with 2,000 artists, welcoming 13,500 audience members and providing 60% of our tickets as part of our Pay What You Feel scheme. Throughout coronavirus we have remained committed to our communities, audiences and artists by offering a free online programme of events and recommendations, we will continue to do this – until we can reopen. This grant will also allow us the financial stability to start thinking forward looking to experiment in how we make and receive art.”


What is #HereForCulture?


#HereForCulture is a movement that unites the public, government and cultural organisations in support of our fantastic cinemas, theatres, music venues, museums, galleries and heritage. 


#HereForCulture's aim is to make sure that where people are able to visit local culture venues in their communities, they do so in a covid secure way. Plus, with more and more culture being curated online, there is no better time to support and enjoy all the new and exciting ways culture is available to us. 


#HereForCulture isn't just supporting the people in the industry, it's supporting communities across the country.

three figurines, a black schnauzer, a person with a suitcase and a hat, a person with shorts and a shirt

Credit: Lauren Stone

A caucasian female looking through a telescope on a wooden theatre set

Credit: Janina Saballauskalte

A caucasian male in a santa's hat and a scruffy brown sweatsuit. He's on a theatre stage

Credit: Matt Jamie